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Search Engine Optimisation (SEO) Training helps you to learn how to make your site more visible to search engines

SEO training is not something that needs to be limited to search engine optimisation specialists. SEO training is also useful for web developers, copywriters and web marketing professionals looking for a better understanding of the opportunities that search engine marketing presents.

Although we run public SEO Training Courses in London, they are best tailored to meet the needs of you and your colleagues and delivered to smaller groups through onsite SEO training at your offices.

Our fees for onsite SEO training courses start at just £750 for groups of up to four.

We will tailor the syllabus to suit your learning goals and the extent to which the material can be covered will be determined by the time available and the abilities of the proposed attendees.

Topics that we can cover include:

Summary of SEO principles

  • Introduction to Search Engine Marketing
  • Major search engines and directories (Google vs Yahoo! and MSN)
  • Achieving Search Engine Visibility
  • Paid vs Natural (Organic) Search
  • Search Engine Optimisation
  • Visitor & Conversion tracking
  • Monitoring SERPs & understanding SEO performance

SEO Techniques

  • Website design, architecture and content management
  • Copywriting (press releases) for search engines and their users
  • Optimising dynamic content for search engine visibility
  • Using Paid Search Marketing to support natural SEO
  • Website & keyword density analysis
  • Keyword research
  • Linking strategies and Google PageRank
  • SEO considerations when using Macromedia Flash
  • Using Website Analytics software to support Search Engine Optimisation

Further considerations

  • SEO tools & resources
  • Pay per click search engine marketing
  • Recognising spam / illicit SEO practices
  • Developing content / landing pages

Please contact us for details and fees of scheduled courses.

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